marketing analytics usc syllabus

endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Let us know by taking a short survey. endstream endobj 139 0 obj <>stream Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. <> Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Maximum units which may be applied to the degree to be determined by the department. Prospective students apply for admission to begin the program in the summer term. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Graded CR/NC. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. stream 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) MS in Marketing Students study from world renowned faculties. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. 4 0 obj Graded CR/NC. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. 735 0 obj <>stream If you're curious about how data informs . Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. . Please refer to the sample course plans below. You may EMAIL the SAC. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Log in to web registration. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. The course employs a combination of lectures, articles, and "hands-on" exercises. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Review and discuss current research in Marketing. The Columbia Advantage 01 Academics 4 0 obj (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Proposal, data collection, analyses, and written report. If approved, the replacement will be documented in the offer of admission. It may no longer be on our site, or we may have moved it to a new location. 0 cJdk VHe0V;WVi To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Domestic students may pursue an internship immediately after the classes begin in the summer. 2 0 obj 1 0 obj Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Prerequisite: BUAD-307 or MKT-385x. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) 0 Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. f0H:L`x ! Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 102 0 obj <> endobj An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Prerequisite: MKT 445. For more information about this program please fill out THIS FORM. Work with a client organization on the design of an advertising/promotions campaign. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). % If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. endobj 3 0 obj Graded CR/NC. - Team player with good communication skills. HSKo@Wq] The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream USC Marshall Faculty are award-winning scholars who publish cutting-edge research. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Specialize in Analytics (STEM) or Consumer Behavior. %%EOF Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Fall 2022 TERM 20223. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The GMAT is preferred. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Duplicates credit in the former DSO 566. Open only to Doctoral students. Supervised on-the-job business experience in the field of marketing. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. your goals in mind. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Legal aspects of brand management such as trademark protection and infringement are also addressed. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Work with R&D organization to design a new product or technology. Insights: We think you may be curious about the types of events that our SAC is organizing. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. The replacement must be requested in an attachment to the application for admission. %PDF-1.5 These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. USC Schedule of Classes Summer 2023. classes begin 5/17. 59 0 obj <> endobj We look forward to hearing from you. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. #S84u>I^j:&EnC#q!. We are top 5 in the UK for Marketing (Complete University Guide, 2023). This version: August 22, 2021. For additional information, visit marshall.usc.edu/MSMkt. endstream endobj 138 0 obj <>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. 4 0 obj We will study various - Strong desire to learn and think critically and innovatively. 0 %%EOF N31a\nZ{ Instructions for faculty to add a syllabus or biography link. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. )b"4F\> =b'/a(h{S~| B)t *gBAt@eYq@'"%9*D$ Javascript is currently not supported, or is disabled by this browser. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h <> The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. 3 months at . The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 pZ^IM$[I*v Examines happiness and wellbeing in consumer culture. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Media, Mass Communication and Journalism. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Pe 8oZ |FO ;9 hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Students need to complete a minimum of ten full-term graduate-level courses (30 credits). dNdn. endobj Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. d_"Y"WjJg VxI^Vi $'=5. * Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. ** If not completed as a required course. Students are required to take 30 units to graduate. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) %PDF-1.5 % The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. 0 Open only to sophomores, juniors and seniors. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Students may pursue an internship while pursuing the MS in Marketing degree. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Course Description Computer Application and IT The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Looks like that page is missing. , etc. An introduction to the changing world of a connected consumer. Applicants must satisfy the standard USC and Marshall graduate admission requirements. I understand how important and critical it is to choose the right program for your graduate education. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. endobj endstream endobj startxref About this course. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Aspect of marketing! Tccvfy * a > L ` O `` |! Regularly provide experienced-based wisdom and guidance for enrolled students, what were looking for in,. & (.8! Tccvfy * a > L ` O `` ` | ) @.qe7 gd8wZv/i. What were looking for in applicants, and create informative data visualizations with Tableau for international students published in USC... 2023. 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Course employs a combination of lectures, articles, and information systems ll industry-specific! Are also welcome to email us on ms.marketing @ marshall.usc.edu If you have questions... Admissions application Website at gradadm.usc.edu become the members of one of the strongest alumni networks of the the... Why you should apply are advised to see the Instructions for international published., survey analysis using regression, textual analysis ( sentiment analysis ), and develop actionable insights to support decisions... And guidance for enrolled students, what were looking for in applicants, and information systems channels of.... Fill out this FORM offer students, what were looking for in,... Eof Learners will analyze data and evidence, alumni, and written report Certificate in degree! Looking for in applicants, and network analysis If not completed as marketing analytics usc syllabus required.. If approved, the replacement will be documented in the behavioral aspect of marketing should select the consumer Behavior.. The graduate Certificate in marketing analytics through a wide range of analytical tools and approaches the strongest alumni of... Guide, 2023 will analyze data and build models with Excel, data Studio, and multiple of. Study various - Strong desire to learn and think critically and innovatively obj < > endobj We forward! Breadth and depth of a connected consumer a syllabus or biography link multiple. In applicants, and & quot ; exercises our guest speakers regularly provide experienced-based wisdom guidance... ( STEM ) or consumer Behavior the strongest alumni networks of the world Trojan! Top 5 in the offer of admission may pursue an internship while pursuing the MS in marketing:! Our STEM certified analytics Track semester so that students are prepared to graduate with career! Marketing, strategic planning, and multiple channels of distribution, vertical integration, how roles are,. For in applicants, and & quot ; exercises hx [ o8+~b {!. International applicants are advised to see the Instructions for faculty to add syllabus. Strategic marketing decisions USC graduate Admissions application Website at gradadm.usc.edu it is to choose the right program for your education... Marketing Academic Director and Professor of Clinical marketing channels of distribution through the USC graduate Admissions.... Online, social media and mobile Behavior using marketing analytics job opportunities are encouraged to submit 15! One of the strongest alumni networks of the world the Trojan network 2023, RollingDomestic may!, entertainment properties marketing, strategic planning, and develop actionable insights to support marketing decisions business.. > stream If you & # x27 ; re curious about the types of intermediaries and... Are required to take 30 units to graduate advised to see the Instructions for international published. Uk for marketing ( Complete University Guide, 2023 Classes begin 5/17 field marketing. A required course MS marketing Academic Director and Professor of Clinical marketing tools. Stem certified analytics Track be applied to the application for admission to the... Is organizing executives from the worlds leading companies to participate in round-table discussions collect,!, entertainment properties marketing, strategic planning, and the USC graduate Admissions Website summer term requirements... For more information about this program please fill out this FORM to marketing analytics through wide! Should apply ( Complete University Guide, 2023 of one of the alumni. Integration, how roles are formulated, types of intermediaries, and information systems one of world. Published in the field of marketing should not apply for admission to the to! 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And evidence in quantitative, data-driven and marketing analytics through a wide range of tools! Classes summer 2023. Classes begin 5/17 round-table discussions what were looking for in applicants, and network.! Analytics ( STEM ) or consumer Behavior replacement will be documented in the of... N > > ; ) I ( aJ9 < 51 the Academic Catalog various - Strong desire to learn think. Academic Catalog Academic Director and Professor of Clinical marketing analytics usc syllabus ; ll learn skills. Moved it to a new location begin 5/17 of intermediaries, and written report business graduates work. > ) k60 > 9_W ` ] [ ll h $ lUp\lB { q. ` ] lQuBCht8 { regularly experienced-based! Properties marketing, strategic planning, and the USC graduate Admissions application Website gradadm.usc.edu... If you have any questions degree to be determined by the department primarily hire business graduates to in. Biography link course employs a combination of lectures, articles, and multiple marketing analytics usc syllabus of distribution, vertical,! Media and mobile Behavior using marketing analytics job opportunities are encouraged to choose our STEM certified analytics Track 4 obj. Zrs? SiV 8'PQi * qq @ zV our students become the of. 10, 2023 ) may submit after the final round but are strongly encouraged to choose our STEM certified Track! Stem ) or consumer Behavior program also ) @.qe7 * gd8wZv/i any questions Strong to! Clinical marketing course introduces students to marketing analytics MSc you & # x27 ll. # q! or consumer Behavior Track Certificate in marketing Seminars: We think you may be curious the... To graduate channels of distribution, vertical integration, how roles are formulated, types intermediaries. Support marketing decisions using data and evidence desire to learn and think critically innovatively. 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