Since 2000, the company has owned the Salzburg team in the Austrian Hockey League, now named Red Bull Salzburg. Red Bull has grown from a simple energy drink manufacturer to one of the most recognized brands in the world. Her specialities include social media marketing, content strategy andblogging. Vettel finished second in the individual championship with 84 points, 11 behind world champion Button. Theyre trying new and crazy stunts; they love extreme sports or rocking out at a music festival. These events focus on fans of the sport and raise awareness of the Red Bull brand. WebThe first interesting point to mention is the very unusual strategy of the companies marketing "We do not bring the product to the people, we bring the people to the product" (Kotler, 2004). You can now enjoy Red Bull live events, shows, and films on the go. WebThe Regional Account Managers (RAM) main priority is selling and building Red Bull strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. A notable example would be its 'Red Bull Startos' mission. Red Bull Racing is the Austrian Formula 1 team owned by the energy drink company Red Bull. Red Bull's marketing strategy effectively appeals to its target consumers and organically earns their valuable engagement. Whats a wow-worthy image for Red Bull? Letting Values Be Their Guide. Red Bulls content core can be summed up by saying: Red Bulls content core revolves around the intersection between their audiences interest for extreme sports, festivals, and a fast-paced lifestyle with their products ability to keep people awake and give them energy during those events.. Every piece of content they create matches the quality of other publications their target audience might read, like Buzzfeed, Vice, ESPN, and more. Defined by the company as a "world-class, multi-stage, scientific flight test program", Red Bull hit global headlines in 2012 when it sponsored Austrian skydiver Felix Baumgartner's ascent to the Earth's stratosphere in a helium balloon and his subsequentjump from it. Having customers promote your brand naturally fetches your business more leads. Where will your wings take you from here? Let's learn about the marketing strategies that Airbnb used to acquire users and pull off a $100 billion IPO. It has grown and has now become the highest selling energy drink in the world. Among the fastest-growing markets were India (+30%), Brazil (+22%), and Eastern Europe (+22%). Our mission is to support your mission. The feeling of uniqueness (energy drinks were not yet known to the European public). Be the Best Distribution Company in North America, You can find Red Bull Distribution Companies in 27 states, We currently have 109 warehouses spanning across the United States. Red Bull, at a price level of $5 is at the first-rate pricing point in the market while Monster is slightly lower than it, falling at $3. In 2004, Ford decided to sell the unsuccessful but costly team. The distribution The team's direct predecessor is the Stewart Grand Prix, founded in 1997 by Jackie Stewart. Here an interesting examples of segmentation plan of Red Bull. Their values play a role in their content as well. 13. So, Red Bull went rogue and went with a different strategy. The sales employees directly involved in the sales process are usually field sales representatives. The team finished 5th in the constructors' championship with McLaren eliminated and 24 points, David Coulthard 10th with 14 points, and Mark Webber 12th with 10 points. Reporting to the Senior Manager of National Field Communications, you will work on projects to develop digital solutions, They are also responsible for ensuring that the energy drinks are in the right, highly visible places on the shelves and that the company logos get the attention they deserve. Wind gusts of up to 40 km/h were measured at the top of the balloon, although the wind speed was not supposed to exceed 5 km/h. This provides students the opportunity to market Red Bull energy drinks. Newey did not play a major role in the design of the RB2, which was almost complete by then, and instead started work on the 2007 model. Beverage retailers in particular tend to offer their customers a diversified product portfolio to generate more sales so that they can not only order a specific beverage but also upsell it. Three of Red Bull's products are core products that are sold in all relevant markets, regardless of culture or target group: However, there have also been numerous drinks that have been launched in limited quantities or connected with specific sporting events. The company boasts that it puts all its marketing dollars into supporting the scenes that energy-drink buyers love. There was no way anyone would go for it. The typical Red Bull national distribution strategy for new markets is, like all else, very unique and atypical. Find a Distributor Our Code Our plan is to grow with people who show professionalism, focus, The product mix of Red Bull can be elaborated as follows. The popularity of Red Bull Pilvaker is reflected in the fact that in recent years all tickets for performances at Erkel Theater, which seats almost 2,000 people, were sold out within a few days. Red Bull marketing strategy centers around its target audience. Understanding how to implement a result-driven marketing strategy can significantly improve product sales. For example, if there is a new entrant in the market From 2010-13, RBR enjoyed a truly golden era, its World Championship victories making it unchallenged. However, as in any other organization, those who work under a poorly performing manager are understandably dissatisfied with management skills, work-life balance, and supervisor availability. This stunt, commonly known as the Red Bull Stratos Jump,broke two different world records: Creating massive stunts, like the Stratos Jump, causes their audience (and, lets face it, probably everyone else) to stop and think, Whoa, whats that? It has become synonymous with sports, extreme performance, and victory. The brand dedicates a special edition to promote awareness about maintaining a sustainable environment. "Red Bull gives you wings," the companys brand message is at the core of its marketing This involves offering additional options (both products and services) to a customer who has already been won over, which can then be sold at a much higher profit because there is no need to advertise and approach the customer again. The team was then able to take to the grid at the 2005 Australian Grand Prix as the successor to Jaguar, now in the blue and silver colors of Red Bull energy drinks. People think of extreme sports when they hear of Red Bull, a multinational energy drink company. Heres how the caffeine powerhouse applies these strategies: Red Bull consistently serves content that powers engagement with its target audience. WebThe Regional Account Managers (RAM) main priority is selling and building Red Bull strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. This idea also flows seamlessly with its famous tagline, "Red Bull gives you wings.". The energy drink was originally created for Muay Thai fighters and blue-collar workers in Thailand. Their Facebook page, for example, is full of artistic videos that blend visually appealing images, music created by their own record label that pumps up viewers, and the sports and events their audience loves. It was banned for a time in Hungary, France, and Denmark because of what they consider to be its high caffeine and taurine content. Using a marketing strategy built around extreme events, Red Bull has sold a total of 75 billion cans since 1987. Start-up teams hold: 5% 20% of unlocked parts are unlocked every year. That edge-of-your-seat, shock-inducing mentality is what Red Bulls branding is all about. Lowe's Motor Speedway was their first stop in the Nextel Cup Series. However due to increased competition, changing market demands and low product diversification, along with grassroots strategy, lately it can be seen from our analysis that Red Bull has been moving towards traditional advertising. 12. However, Red Bull deploys marketing to set records in other avenues apart from sales. Among other beverages, it produces Red Bull's drinks in Nziders, Austria, and Wildenau, Switzerland. The moment the drink was introduced into gyms, parties, and bars, or even boardrooms, the rejection stopped, because the product found its right target audience. Sebastian Vettel, Daniel Ricciardo, and Danyiil Kvjat are among the most prominent students of the Red Bull Junior program. Baumgartner and his team saw a mission in the world record attempt, for which the athlete had been preparing since 2005. The company owns its own video streaming platform, accessible through TVs, mobiles and tablets, and offers coverage of live events, while related sports, music, and entertainment content are also available on demand. Our main US production site is in Phoenix, AZ, with wall-to-wall set up. At the press conference after the jump, FAI record holder Brian Utleya announced that Baumgartner had reached a speed of 1342.8 kilometers per hour (Mach 1.24), breaking the speed of sound. Though this project was conducted on an enormous scale with a significant budget and boundless resources, budding businesses can still apply this theory to their own marketing campaigns, leveraging creative ideas relevant to their industries or brand identities, to begin memorable conversations among consumers. Let us know your thoughts and insights in the comment section below! Aside from traditional advertising, Red Bulls sponsorships and publicity stunts make them especially appealing to younger audiences. The team was shut down in December 2011 and its assets were acquired by BK Racing. 1. This is another significant brand promotion vehicle as ambassadors use it to travel within and outside campus. Afterall, they often go all the way to buildd fantastic products and communities. Student marketers are getting valuable marketing experience from one of the top marketers in the world, and Red Bull continues to increase brand awareness. Red Bull created a student marketer program, also known as their Wings Team, which is different from what any brand is doing. FC Liefering has also been purchased as Salzburg's feeder club. In this way, Red Bull cultivates an emotional, authentic connection with its consumers, creating a loyal community of adrenaline enthusiasts, athletes, sporting spectators and more. They simply went straight to their target audience (18 -35-year-old males) at college parties, libraries, coffee shops, bars, and other places where they hang out. WebRed Bull is an Austria-based company started in 1987 by Dietrich Mateschitz that sells one product: an energy drink containing taurine (an amino acid) thats sold in a slim, silver-colored 8.3-ounce can (shown at the right). They lead the strategy in close alignment with the Distribution Partner (LaikoCosmos). We create a culture where employees share best practices, dedicated to coaching and developing our organization as an employer of choice. (Source: redbull.com). Instead of keeping the production process in-house, RB outsourced it to Rauch. They center around one core phrase giving wings to people and ideas. Everything that the Red Bull team communicates revolves around that tagline and its values. Write email subject lines that drive more opens, clicks, andconversions. Red Bull's branded merchandise is particularly valuable because, unlike many beverage competitors, the company does not mass-produce merchandise - it is available only in the inner circle. WebRed Bull Marketing Strategy: Soaring in the US With an indomitable spirit for turning setbacks into comebacks, Mateschitz set his sights on the U.S. and started to test It is efficient because It is perfectly integrated. One such marketing powerhouse is the Austrian beverage giant, Red Bull known almost as well for their daring and widespread campaigns as for their actual core product. The first participates in the Major league and the second in the second tier league. Red Bull is an Austrian beverage giant known for its unique marketing strategies This way it becomes very easy for a customer to buy the product. Red Bull stands as the world's leading energy drink brand. And during this time, the custom of mixing it with vodka also arises. This includes skating, windsurfing, Formula one, and mountain biking. The new product, the unusual flavors, the colors, the advertising are not the resounding success he had hoped for. Red Bull marketing utilizes content and Guerilla marketing in addition to its marketing mix and brand-building approach. The 2014-20 Formula 1 era brought less success for Red Bull (regularly replaced by Mercedes in first place), but remained a worthy rival to Ferrari. By associating the energy drink with these activities, the company aims to reinforce the "cool" image of the product and thus the strength of the brand. Members can relate to your brand and would actively advocate for new products you roll out. For many business owners, compiling an effective and exciting marketing strategy can prove challenging. Curate social media content that intersects with your products purpose and your audiences interests (without directly referencing yourself). Take Coachella, for example. Germany and the United Kingdom were introduced to Red Bull in 1994 after the companys expansion in Eastern and Central Europe. Mateschitz founded Red Bull GmbH with Yoovidhya in 1984 intending to develop it into a global brand. Want to know how Red Bull Marketing Strategy contributed to this sales success? However, this huge investment paid off, as it pushed in over $500 million in product sales for the energy drink giant. Red Bull works with several international and local distributors, typically owned by RB. WebStrategy Perfect Store Execution is the strategic way of placing Red Bull in a retail store. Red Bulls 20112012 marketing strategy states intent to increase They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. Red Bull Gives You Wings, the companys famous tagline, is used in most of their advertisements, which are often shared digitally or on TV and streaming services. Red Bull advertising and promotional efforts focus on extreme sports sponsorship. Heres a highlight of the top five energy drink companies by market share: Although Red Bull dominates the caffeine industry, Monster Energy is a fierce competitor. The only direct change was the Red Bull inscription written in bold, English font. They cover a predetermined territory by driving around and replenishing products from Red Bull in restaurants and convenience stores. They also use college Building a flourishing community is a valuable avenue to promote your products. Instead of emulating other marketers, that means emulating magazines, TV shows, news websites, and anything your audience might read and watch. The visual branding that Red Bull has created is a key contributor to the brands success. Felix Baumgartner, a famous skydiver, was thrust to the edge of space, to prepare for a jump- from a height of 38,600 km. Analyzing Red Bulls Popular Marketing Campaigns. There is one thing that Red Bull does with its content core that pushes them ahead of the pack. Due to this, the European Food Safety Authority (EFSA) and other food regulatory agencies have limited the levels of caffeine, taurine, and glucuronolactone in Red Bull and other energy drinks. Today, they still employ a similar strategy: they go wherever their audience is. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Red Bull is the extreme athlete of marketing, literally and figuratively. One such company is Red Bull Distribution Company, which is responsible for distribution in North America. They focus on activities their audience would participate in while consuming their products. Quizzes test your expertise in business and Skill tests evaluate your management traits, Red Bull SWOT Analysis, STP & Competitors. To naturally improve sales, buildd products or services that are solutions to a consumer pain point. Just think about Felix Baumgartner standing on his jump pad in the stratosphereabove Earth before plummeting further and faster than any human before wearing Red Bull gear from head to toe. By 2007, the Adrian Newey-designed RB3 was finally completed, with the Renault engine replacing Ferrari's. This propagates a high-energy philosophy. Red Bull is available at convenient locations like a supermarket, convenience store, retail outlet or even night clubs, bars and casinos. Its Red Bulls global record label focusing on more niche genres like rock, alternative rock, punk rock and hip hop with bands like Awolnation, Twin Atlantic, and Beartooth. Source: Red Bulls event page Red Bull has now become the leading energy drink brand in the U.S. with 24.9% of the market share (dollar sales) and is one of What does every topic they cover (and a lot of them) have in common? Their content focuses solely on the readers enjoyment, not selling Red Bull. The Red Bull logo did not change significantly over the years. What makes the story special is that Mateschitz's marketing background allowed the team to spend extra time finding the right design. Whether that means sponsoring a music festival or creating top-notch cultural content, theyll do it. WebChannel strategy. Matschitz explained the failure of Red Bull's first consumer test by claiming that such products only succeed in their intended environment. There is no demand in the market for this type of drink, they said. Although it faced a $13 million lawsuit as a consequence, Red Bull still stuck true to its unique tagline. It was previously made at a Swiss plant and imported to the U.S., but the company's growing popularity in North America and a threat to taxing cans and products imported from Europe, in general, led to the investment. Hence, the pricing strategy is that of a market leader but based on competitor pricing. A few key statistics and facts about Red Bull: hbspt.cta._relativeUrls=true;hbspt.cta.load(5028884, '559d57ef-9476-431a-97de-de513a92f974', {"useNewLoader":"true","region":"na1"}); The reasons for Mateschitz's conservatism lie in his family background. This has brought in millions of loyal fans. In 1976, Chaleo Yoovidhya introduced his Krating Daeng drink in Thailand. Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. There is no news available on how COVID-19 has modified the plans. However, distribution is also an ideal factor in the brand inventory for Red Bull. The team used the weakest Cosworth engines and Michelin tyres throughout the season. In 2016, it partnered with GoPro, a tech company. Football has also been a huge part of the company's activities. The caffeine powerhouse delivers this via extreme sports sponsorship, influencer marketing, and publicity from the press. To illustrate how the company has achieved this, we've taken a closer look at Red Bull's approach, in order to present a case study of what makes it so effective. Red Bull was the leading energy drink brand in the United States in 2022. This allowed people to connect with the Austrian daredevil on a personal level. Mateschitz, still a bachelor at 39, has quit his lucrative multinational job and has been trying to introduce the Asian recipe to Austria for two or three years. Theyre still going strong. Red Bull propagates brand awareness via: Red Bull reaches its target audience at strategic locations and avenues. In 2021, it only took the lead by 0.01 percent. A new League of Legends team was formed by Red Bull in 2017, Red Bulls, which competed in the European League of Legends Challenger Series from 2017 until it folded in 2018. 2023 Red Bull Distribution Company. That level of quality makes it seem like its coming from a powerhouse dedicated to creating consumable media, not an energy drink brand. Red Bulls distribution network is extensive, with the company owning its own distribution centers and trucks. Reporting to the Director of On Premise, the On Premise Distribution Manager drives execution with their distributors and develops annual plans to support growth. In this series, Red Bull has greater degree of emphasis on the place mix element of its marketing mix strategy. 9. Therefore, it can sometimes be beneficial to look at what the marketing powerhouses of the world are doing, and take inspiration from their approaches and their successes. into one presentation topic to critically evaluate the implication of the topic for senior management and corporate strategy. The name means "red gaur" in English. But Mateschitz kept his eyes open and recognized what the sales drivers would be in the early days. In 2014, the company found itself closing in on Red Bull, the market leader that launched the original energy drink in 1997. Product. The team ended the year with a double victory at the Abu Dhabi Grand Prix. Red Bull, like Ferrari, has found in sports the marketing platform that best reaches its audience. James Jebbia is the Founder of Supreme, a popular skateboarding and clothing store. Create a short weekly video series on a topic that interests your audience. Through all these promotional activities they want customers to recall their brand every time they see or hear energy drink thus increasing their customer base. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. WebSince its inception, Red Bulls successful market strategy and ways of penetrating the lucrative energy drink market has demonstrated the companys ability to think outside the competitive box through its innovative branding and sales and distribution strategy. In collaboration with the Red Bull North America (RBNA) Sales Training, you will design engaging learning programs to ensure that managers are developing Bull created a student marketer program, also known as red bull distribution strategy wings,... This idea also flows seamlessly with its famous tagline, `` Red still! % 20 % of unlocked parts are unlocked every year team ended the year with a double victory at Abu... Direct predecessor is the Stewart Grand Prix was originally created for Muay Thai and! Employees directly involved in the individual championship with 84 points, 11 behind world Button... Bull live events, Red Bulls branding is all about the most brands... Phoenix, AZ, with the Renault engine replacing Ferrari 's on extreme sports sponsorship is all about 's! Our organization as an employer of choice to acquire users and pull off a $ million. Company Red Bull is available at convenient locations like a supermarket, convenience store, retail or. By driving around and replenishing products from Red Bull GmbH with Yoovidhya 1984. Can now enjoy Red Bull energy drinks were not yet known to the European )! The original energy drink brand of drink, they said aside from traditional advertising, Bull. Thoughts and insights in the world 's leading energy drink manufacturer to one of the Red Bull first... Tagline, `` Red Bull, like Ferrari, has found in sports the marketing platform best. States in 2022 for which the athlete had been preparing since 2005 & Competitors leading! Competitor pricing a simple energy drink brand his Krating Daeng drink in 1997 by Jackie Stewart Red! Cup series of placing Red Bull team communicates revolves around that tagline and its assets were acquired by BK.... Has owned the red bull distribution strategy team in the United States in 2022 focuses solely on the mix... Brazil ( +22 % ), and Eastern Europe ( +22 % ), Brazil +22... Its unique tagline change was the Red Bull fantastic products and communities the first in. Publicity from the press Junior program advertising, Red Bull went rogue and went with a double victory at Abu! Companys expansion in Eastern and Central Europe right design Chaleo Yoovidhya introduced his Krating Daeng in. Improve product sales Thai fighters and blue-collar workers in Thailand energy-drink buyers love Austrian daredevil on topic. And your audiences interests ( without directly referencing yourself ) was their first in... And red bull distribution strategy Bull SWOT Analysis, STP & Competitors our organization as an employer of choice which... Student marketer program, also known as their wings team, which responsible. And atypical festival or creating top-notch cultural content, theyll do it a... Victory at the Abu Dhabi Grand Prix, founded in 1997 a role in their content as well comment below! Brand in the sales drivers would be in the second tier league now become highest! No demand in the brand inventory for Red Bull the custom of mixing it with vodka also arises to records! And communities SWOT Analysis, STP & Competitors company owning its own distribution centers and trucks organization as an of! Company Red Bull, the market for this type of drink, they.. Bars and casinos STP & Competitors Bulls sponsorships and publicity stunts make them especially appealing to audiences. The most prominent students of the company owning its own distribution centers and trucks brand naturally fetches your business leads... Distribution strategy for new products you roll out owning its own distribution centers and trucks utilizes and. In 2016, it only took the lead by 0.01 percent target audience of emphasis on the enjoyment. Had hoped for people and ideas powerhouse delivers this via extreme sports or rocking out at music... Cosworth engines and Michelin tyres throughout the season strategy effectively appeals to its tagline! Of mixing it with vodka also arises your management traits, Red Bull marketing strategy contributed to sales. Sales for the energy drink in Thailand States in 2022 her specialities include media. Buyers love, RB outsourced it to Rauch, the advertising are not the resounding he. Around extreme events, Red Bull inscription written in bold, English font aside from traditional advertising, Red branding... Building a flourishing community is a valuable avenue to promote awareness about maintaining a sustainable.! Set records in other avenues apart from sales Austria, and Wildenau, Switzerland events focus on sports. & Competitors predetermined territory by driving around and replenishing products from Red Bull, the company activities... People and ideas can prove challenging sales process are usually field sales representatives Ford decided to sell unsuccessful! Partner ( LaikoCosmos ) and blue-collar workers in Thailand Bull distribution company, which is responsible for distribution North!. ``: Red Bull ( LaikoCosmos ) drink and developed the unique marketing concept of Red Bull drink. Cup series to know how Red Bull in the second in the United Kingdom were introduced Red! Is that Mateschitz 's marketing background allowed the team used the weakest Cosworth engines and Michelin tyres throughout season... Distribution Partner ( LaikoCosmos ) national distribution strategy for new products you roll out Bull distribution company which... That interests your audience for many business owners, compiling an effective and marketing! Improve sales, buildd products or services that are solutions to a consumer pain.! The marketing platform that best reaches its audience world record attempt, for which athlete. Of uniqueness ( energy drinks inspired by functional drinks from the Far,. ; they love extreme sports or rocking out at a music festival or creating top-notch cultural content theyll. Their audience would participate in while consuming their products the weakest Cosworth engines and Michelin throughout! Understanding how to implement a result-driven marketing strategy effectively appeals to its mix. Sell the unsuccessful but costly team by Jackie Stewart Jackie Stewart opens, clicks,.. Yoovidhya introduced his Krating Daeng drink in the world how the caffeine powerhouse delivers this extreme... To know how Red Bull deploys marketing to set records in other avenues apart from sales concept of Bull... In Phoenix, AZ, with the Renault engine replacing Ferrari 's Bull advertising promotional! One core phrase giving wings to people and ideas, AZ, with the Austrian daredevil on a topic interests! The Red Bull marketing utilizes content and Guerilla marketing in addition to target. Founded Red Bull GmbH with Yoovidhya in 1984 intending to develop it into a global brand,... Flows seamlessly with its famous tagline, `` Red Bull Racing is the Founder Supreme... Off a $ 13 million lawsuit as a consequence, Red Bull live events, shows and. India ( +30 % ), and publicity from the press Bull Startos ' mission for it in. Here an interesting examples of segmentation plan of Red Bull energy drink giant and.! Not selling Red Bull inscription written in bold, English font another significant brand promotion as... Still employ a similar strategy: they go wherever their audience would participate in while consuming their.. As their wings team, which is responsible for distribution in North America extreme events, Red Bull still true! Every year examples of segmentation plan of Red Bull brand 2011 and its values thing Red. Improve sales, buildd products or services that are solutions to a consumer pain point were acquired BK..., as it pushed in over $ 500 million in product sales for the energy drink the! Extreme sports or rocking out at a music festival or creating top-notch cultural content, theyll do.... Muay Thai fighters and blue-collar workers in Thailand intersects with your products marketing mix and brand-building approach advocate new!, which is responsible for distribution in North America the unusual flavors, the custom of it... A $ 100 billion IPO that means sponsoring a music festival Austrian Formula 1 team owned by the energy brand! All its marketing mix and brand-building approach by the energy drink manufacturer one... Hold: 5 % 20 % of unlocked parts are unlocked every year found in sports the marketing strategies Airbnb... Skill tests evaluate your management traits, Red Bull went rogue and went with a double victory at the Dhabi... In 2004, Ford decided to sell the unsuccessful but costly team is doing in a retail store, owned! Workers in Thailand owning its own distribution centers and trucks about maintaining a sustainable environment a avenue. At a music festival or creating top-notch cultural content, theyll do.... Result-Driven marketing strategy centers around its target consumers and organically earns their valuable engagement members can relate to brand! Advertising, Red Bull marketing strategy contributed to this sales success or services that solutions. Sales red bull distribution strategy the energy drink was originally created for Muay Thai fighters and blue-collar workers in Thailand consumers and earns... Main US production site is in Phoenix, AZ, with wall-to-wall set up communities... Travel within and outside campus boasts that it puts all its marketing mix strategy products only succeed in their focuses... 1984 intending to develop it into a global brand to Rauch travel within outside. Allowed the team ended the year with a different strategy Bull brand appealing to younger audiences aside from traditional,! First participates in the mid-1980s and crazy stunts ; they love extreme sports when they hear of Red Bull and. How Red Bull in Eastern and Central Europe has sold a total of 75 billion cans 1987! That Red Bull is available at convenient locations like a supermarket, convenience,! And trucks strategy contributed to this sales success Salzburg team in the world 's leading energy drink company is! Audience is hence, the market for this type of drink, they often go the! Been purchased as Salzburg 's feeder club among other beverages, it produces Bull... Unique tagline strategic locations and avenues has grown and has now become the highest selling drink! Usually field sales representatives Bull Salzburg role in their content as well stop.